| Scoposoft |
Wednesday, September 28th, 2011
Let me share a simple way that you can start recruiting more ClickBank affiliates to promote your products.
It's easy to do and doesn't take that much time.
The idea is to target "review sites" or sites that are designed for the sole purpose of giving people reviews on products.
You'll probably find that by targeting these sites, you're more likely to get responses back from the webmasters for the simple reason that they profit more by having more reviews on their sites.
Here's the five simple steps...
First, make a list of all your competitors products.
To do this you can either go to the ClickBank Marketplace and browse the listings in your niche, or research the titles of your competitors' products using Google.
Second, once you have a list of your competitors products go to Google and type the first product on your list follow by the word "review".
So for example, if your niche is "dog training" and the first product on your list is "How To Train Your Dog", go to Google and type: "how to train your dog review".
You'll see a bunch of sites come up with pages reviewing that particular product.
Third, go down these search results, clicking on each link.
When you land on the website look for the contact form (or email address), and write the webmaster a short email something like this:
Hi John.
I noticed that you reviewed the book "How To Train Your Dog".
Would you also be interested in reviewing my book, "Dog Training In 10 Minutes A Day"?
Let me know and I'll email you the book so you can take a look at it.
Julian
P.S. Commissions are $20 per sale.
You follow this process for the first product for a least the first 3-5 pages of the search results.
Fourth, repeat the same process for the next product on your list. And keep repeating until you've done through all your competitors products.
Fifth, when you start getting responses back from the webmasters, simply send them your product for review and wait until they reply, probably giving you the URL of their review page.
Thursday, September 15th, 2011
Before I tell you the exact technique to double your sales conversion rate, I need to ask you how you currently view your selling process.
Is your model along these lines:
You put up a salesletter and then maybe wrote some articles or newsletters that link back to your salesletter.
That's what I did when I first started selling online.
And guess what?
It's a disjointed, hit or miss approach to selling, and is generally bound to fail or at least not get you very far.
What you need to do instead is two things:
Here's exactly how do that:
Instead of writing a salesletter, slapping it on your website, and then writing some promotional articles or newsletters, start following the journey your visitors take and look at that journey as one seamless path with forks in the road.
Think about it...
How do your visitors first encounter you?
Unless you're advertising with pay-per-click or banners, their first contact with you is probably through an article on a website, right?
They read the article, then either click through... or they stop their journey and go somewhere else.
That's fork in the road #1.
If they do click through, they arrive on your website where they encounter an opt-in page or a salesletter.
If it's an opt-in page or there's a subscription form on your salesletter, they either sign-up for your newsletter... or they don't.
That's fork in the road #2.
Whether you have an opt-in page or not, your visitor is now on your salesletter. They either purchase your product or service... or they don't.
That's fork in the road #3.
If you offer a newsletter, there are additional forks in the road. But we'll keep it simple today and not address that here.
The secret to doubling or tripling your sales conversion rate lies in these three forks in the road.
Take note that what determines whether your visitors continue to follow the path you're leading them down or not depends on whether or not what they discover immediately before the fork in the road satisfies their desires or needs.
So for example, with an article, they will only click through onto your opt-in page or salesletter IF the content "spoke" to them.
The same thing with a salesletter:
They will only purchase if the sales copy before the order button or link connected with them.
Now, I know this is kind of obvious but here's where the technique lies...
You need to start testing and tracking what your visitors are doing at each of these critical forks, and then you need to constantly improve the likelihood of them continuing down the path you're leading them down.
Here's my simple 3-Step Technique on how to do just that:
Fork in the Road #1
You take one of your articles and write two variations of the same thing. You use two different headlines and you write two versions of the content.
Then you split-test them against each other.
If you don't know what it means to split-test, it's simply the process of rotating different versions of an ad, article, or salesletter so that alternating visitors see different things. The results are recorded and compared to see which performs more effectively.
With an article you compare the number of times it's read with the number of click-throughs it receives.
The goal is to double your article's click-through rate so that twice as many visitos who read it click onto your sales page. That way, when the article is posted on a website, it also attracts twice as much traffic.You do this for all your articles.
This can make a huge impact on the amount of traffic you get!
Fork in the Road #2
If you have an opt-in page you split-test the headline along with the benefits list by making four different versions.
And if your results reveal that one performs twice as well as the other, you start using that one alone.If none perform twice as well, you take the best one and split-test it with three other versions until you come up with a version that performs twice as well as the original.
Fork in the Road #3
Again, you split-test your salesletter against different versions of the original until your results reveal which one performs the best.
And in all these cases, all you're really doing is doubling, even tripling the likelihood that more visitors will continue down the path at each fork in the road until they make a purchase... and you make a sale!
If you're intelligent, you're probably realizing how important using this technique is. But you're probably also wondering how you can practically apply it.
And here's the solution...
The very best thing you can do is find a software solution that does most of the work for you, on autopiliot.
I highly recommend using my software, ClickBanker. In fact, I use it myself. You may not know it, but this site is using it right now and is probably running a split-test with you right now.
It makes it a breeze to setup split-tests and track and record the results. It literally rotates the variations by itself, and then gives you the results when it's done.